America has a love affair with vehicles. Think of all the songs and movies that have centered around cars & trucks. To many people, getting your license is a right of passage. But buying a vehicle is a big decision -not just what to buy but where to buy as well. A new study has been released that shows how important mobile has become in that decision making process.
• Two-thirds of consumers are interested in using mobile devices to research buying or leasing a vehicle
• Nearly one in five have already used a mobile device to do vehicle research
• Nearly half of consumers said they thought mobile ads with deals or offers would be beneficial in making a vehicle decision if they were in the market to buy
• 21% thought mobile ads that contained deals, video or the ability to sign up for future offers would be most valuable in the purchase process
• Nearly 60% of consumers would visit a website or play a game as a result of a mobile ad
What Does This Mean To You
Orlando vehicle buyers are mobile-centric.
• Nearly 60% of Metro Orlando adults who plan to buy a vehicle live in a household that has a mobile device
• Metro Orlando adults with mobile devices are 45% more likely than those without mobile devices in the household to be vehicle buyers
• These mobilized vehicle buyers have median household incomes 32% higher than overall vehicle buyers
• Mobilized vehicle buyers are more likely than total vehicle buyers to spend $30,000+ on their vehicle
Mobile technology can help you connect with vehicle buyers. Not only are they interested in getting mobile offers for vehicles. They are more engaged with companies after seeing a mobile ad. The key to getting these buyers is targeting. There are several ways to target vehicle buyers through mobile devices. For more information on how to mobile-ly forge relationships with vehicle buyers, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit
Source: Mobile Commerce Daily; Mojiva; 2012 Scarbroough Report, Release 1
