Businesses are always on the lookout for emerging markets and untapped customer bases. One target that has not received much attention is the Asian-American consumer. While Asian-Americans might be the fastest growing racial group in the US, the group is split among very diverse ethnicities. One of the most efficient ways to forge a relationship with them is digitally. Digital gives you a variety of tools to create effective targets to get your message out.
• Nearly 80% of Asian Americans are internet users
• Over half are social networkers
• 44% own a smart phone
• 45% access the mobile web
What Does This Mean To You
As a national group, Asian-Americans have a household income 40% higher than the total adult population, are more likely to have children in the household and be college graduates. There are over 55,000 Asian-American adults in Central Florida. For more information on targeting the audiences you need to reach, please contact your Orlando Sentinel Media Group representative or:
Al Fiala
Advertising Research Manager
407.420.5702
afiala@orlandosentinel.com
www.orlandosentinel.com/mediakit
Source: Emarketer
